Dear Cesar’s Westie:
I write this letter on behalf of groomers across America. While your company produces a fine product that our grooming clients enjoy, we do have one main grievance that needs to be resolved. We curse you for your highly effective marketing scheme. For plastered on each product is a highly suspect image of yourself (with possible airbrushing or Photoshop) that grooming clients find themselves infatuated with. Of course, those clients that own a West Highland White or something that resembles it (if intoxicated) appear to be more susceptible to your witchcraft.
When consulting these owners, inevitably they procure your product as a visual aid. With the aid
comes an unattainable dream that their pet has the potential to look the same as “The Cesar Westie”. Despite imparting that you’re a remarkable animal, close if not perfect to breed standard, and a devout believer in hair spray, these victims of your marketing simply refuse to face the truth. Their pet is NOT the Cesar westie and nothing sort of a miracle would be required to attain the look. Your adorable façade requires acertain coat type, build and genetic makeup that their pet lacks. Due to your product our clients are requesting that we turn Escort into a Ferrari.
As groomers, we plead that you stop promoting this image and the unattainable dreams it procures.
Instead, why not pick a more universal icon? Perhaps a shih tzu with a short trim and a round head or a toy poodle with a clean face and feet….something groomers can easy reproduce. As unappreciated
artists, there are enough day to day struggles without the addition of your marketing. Please ease our burden and re-evaluate your image.
PS. It appears that your marketing is so effective in brainwashing clients that the belief Cesar’s is special “Westie” food has spread. For almost all the clients requesting your likeness feed their pets your product in hopes that your good looks may be imparted.