Using YouTube As A Marketing Tool
How would you like to have the ability to reach out to potential customers with your friendly face and cheerful voice that won't cost a penny? Consider using YouTube as a marketing tool. Let those who are looking for grooming services meet you up close and personal with just a click.
It is easy to do because technology is on our side. You can use a camera or your smart phone to make a short video starring YOU and your van, trailer or salon. Add the video to your website/Facebook page. This makes a great first impression when they see you in the flesh with your genuine, sincere smile and sparkling clean environment. If a picture is worth a thousand words, what is a video worth? I’m my opinion; it’s worth its weight in gold.
I know the YouTube video that is on my website has contributed to my full appointment book. Callers comment that they’ve seen it when they are inquiring about my services. If callers haven’t seen it, I’ll send them there to take a peek. Often, they call back to make an appointment. Sometimes we get a chuckle out of it. Granted, I’m not an actress. I just had fun with it! I think I look a bit dorky but maybe that is part of the charm.
You can reshoot your video over and over again until you are satisfied. In less then an hour you can have the video uploaded onto YouTube and posted on your site. It’s that easy! To date I have had 900 views. Pretty good deal in my opinion considering it was done in an afternoon.
Please visit my website http://www.royalcaninemobilegrooming.com/ if you’d like to visit my YouTube “Tour The Van.” You will find it under the Gallery tab. Technology has opened up a whole new marketing and advertising tool that will benefit you and your business and it’s FREE! Why not take advantage of it? Spice up your website/Facebook page with your first starring role in a YouTube video your customers will never forget.