Faux Paws

Adding a Pet Oral Health Care Program

Would you be happy  if clients willingly paid you more money for each groom In spite of the economy and without having raised your prices? Creating a pet “oral health” program will give your more revenue and please your clients. A few years ago I discovered a product that I fell in love with and so have my clients. Nothing is worse than dogs with yucky breath and gross teeth, but we have all seen it and smelled them.  PetzLife alleviates this problem without the unnecessary anesthesia associated with “PetDentals”. PetzLife coats the teeth to fight plaque, gingivitis and periodontal disease plus freshens the breath.  I offer pet “oral health” for $5 to my clients and it includes: 1 brushing of teeth during the bath, then I swab the teeth with one more time prior to going home with PetzLife. One bottle of PetzLife retails for $29 and I can brush about 60 dogs teeth with one bottle. Just one application begins the process of fighting plaque, gingivitis and periodontal disease but I have discovered that my clients were so excited by the results that they are buying PetzLife to use at home in between grooming as well.

So, every pet that enters my salon is willing paying me $5 more for this great product which nets me more than  $300 for every single bottle I use. To me this is a WIN-WIN situation!

The Puppy Report Card

I know that most of us pride ourselves on being honest but there is such a thing as being “honest to a fault”.  Our clients trust their little “fur-baby” into our gentle hands. This is the same trust that they place their children in when they go to school. As a parent I never wanted to hear “your child is horrid” and neither does the pet parent.  

I am a firm believer in using Pet Report Cards but there are some great ways to get your point across that is gentle and encouraging. I decided to write on this topic after flipping through a magazine with report cards that read “demon dog, tyrant, etc”. I thought to myself “that would be sad to tell a Mommy that their baby was a demon”. If you spend money on buying or making Pet Report cards make sure you earn your money back by using them to encourage repeat and referral business.

So, how can we use these cards and why should we use these cards?

1.       Let parents know that their dog is loved while in your care.

2.       Make parents aware of coat, skin or other possible health concerns. How many times have you wanted to tell a client something but forgot when they came to pick up their pet? Cards will help you make that note.

3.       Give parents suggestions and recommendations for a healthier and happier pet.

4.       Encourage clients to rebook.

5.       Put your name and contact information.

6.       Conversation starter- clients tell their friends “you won’t believe what my groomer sent home with Fido…”.

 

You may click on my website link to download a copy of a great “pet report card” that I designed. Customize it to make it your own.