Do You Have A Business Plan?

Hey, hold on a second. Are you thinking of passing by this blog because you don’t think you need a business plan as you:

  • Are not getting a bank loan for startup.
  • Have been in business for a while.
  • Think they are too hard to do.

I mean if God wanted you to know how to write a business plan, someone would write an easy to understand article on it.

A written business plan is more than a means to raise funds for your venture. It is your business’s blueprint. Everything you need to know right at your fingertips. A business plan is an invaluable tool to propel your business ever onwards and upward.

Planning is bringing the future into the present, so you can do something about it now.”- Alan Lakein

My business plan has seven parts to it.

  1. Business Description. What does your business do? How do you deliver it? What makes you qualified? What is your why? This is more than the name of your business and your core service or product. Let the soul of your business shine through.

    My Example:
    Spirited Dog Productions is dedicated to pets. Yours in particular. We educate pet owners and their professionals through Pawsitive Educational Training. We care for your pet’s physical and emotional needs with holistic grooming via Pawsitively Pretty Mobile Grooming. We care for their health and wellbeing by offering Hands And Paws Reiki For All.

It all started with Pawsitively Pretty Mobile Grooming in 2002. Mobile grooming allowed me to have that one on one time with each pet. Pawsitively Pretty offers a holistic and relaxing atmosphere for all pets, while specializing in elderly dogs and cats.

When I couldn’t find information I felt was necessary to grow my business, I took things in my own hands and added Pawsitive Educational Training to my lineup. We offer business and safety programs for the pet professional.

As a nationally recognized innovator and educator within the professional pet industry, I wanted to offer educational opportunities for pet owners to Pawsitive Educational Training as well. I value continuing education and spend hundreds of hours every year learning better ways to serve your pets.

In 2012, I opened Hands And Paws-Reiki For All. As a holistic pet groomer, Advanced Crystal Master, and Reiki Master, I wanted to offer wellness opportunities for your pets that my pets already benefited from.

  1. Products and Services. Detailed descriptions of all your services and products, including what makes them unique. This section should include how you decided on pricing, as well as time spent delivering the product or service? After all, time is money. Does your pricing reflect your operating costs?
  1. Sales and Marketing Strategies. How are you acquiring your clients? This section should detail all forms of marketing, including your website and social media. The most important part is the metrics of past strategies. What worked and what did not. Meaning which strategies netted you clients.
  1. Day-To-Day Operations. What does it take to run your business? Overhead, start up costs, employees, outside support professionals, salary (yours), and end game. Unless you plan on working until the day you die, you must plan for the end of your business. That’s retirement and/or sale of your business. Your business will command a higher price if you can demonstrate its value through documentation, such as yearly updated business plans and tax returns. Your outside business support personnel may include accountants, marketers, lawyers, service repair, insurance agents, coaches, suppliers, and so forth.
  1. Development. While every other section is based on facts, here is where you can dream. What are planning to offer in the future? This holds space for you make those plans.

My future plans for Spirited Dog Productions will focus on introducing a consistent line of recorded and live online workshops geared towards the pet professionals, as well as pet owners.

  1. Financial summary. If you have not started your business, then income is projections based on similar businesses. No detail is too small. Account for every penny. The health of your business depends on your familiarity with your financial summary. Accounting software makes this easier than you think. Income should be separated divided by every thing you sell or offered service. When you track each income stream individually, you can see what is making money and what is not. Are you allocating resources that are not adding to your bottom line? You’ll know that if you track your expenses.
  1. Business Summary. Sums up your business in easy to read bullet points. Most financial institutions, investors, or prospective buyers will read this first before making the decision to read further.

A written (or typed) business plan gives you the tools to make intelligent decisions regarding the future of your business based on real time analysis rather than conjecture and guesswork. It adds measureable value to your business.

The Complete Mobile Groomer Online Workshop

*Hanvey Vans are offering $500 towards the purchase of one of their new vehicles after taking this program. And there are a couple of $147 spots left.


💎 Are You Ready To Drive Your Mobile Grooming Business?💎

Mobile grooming is the fastest growing segment in the pet grooming industry! You’ve seen how successful other mobile groomers can be and want to run with the big dogs. You want their knowledge, but don’t know where to start.

Are you stuck in neutral? Want to shift into drive?

Does this sound familiar:

🎉 You’re thinking about dropping a large sum of money on a grooming vehicle and want to hit the ground running.

🎉 Are you making payments on an expensive vehicle and need to get your business up to speed?

🎉 You have an established mobile grooming business, but are looking to grow.


Mobile grooming is rewarding and can be profitable right from the start.

Did you know you can:

➡️ Bypass the trials and tribulations of early mobile groomers.

➡️ Experience differing perspectives to choose the right methods for your business.

➡️ Get the tools to effectively run your business.


💥 Finally An Easy To Understand Complete Mobile Grooming Workshop 💥


In this Amazing 4 Module Workshop, taught by two mobile pet groomers, you will learn:

🌹 Module 1- Know Your Vehicle -The goal of this seminar is to familiarize yourself with your vehicle and work areas, so that you can make decisions based on the wellbeing of yourself as well as your clients

🌹 Module 2- Nuts And Bolts- day to day decisions that work best for your business.

🌹 Module 3- Business Of Being A Mobile Groomer- Make informed business decisions that positively impact your bottom line.

🌹 Module 4- develop the skills you need as an employer. Whether you are a business of 1 or more, you will learn how to make informed decisions about your business's future

and more!

💎💎 Hi, We are Mary Oquendo and Beth Cristiano! We have been mobile groomers since 2002 and have a collective experience of over 30 years in the mobile grooming industry. We are firm believers in continuing education and evolving our businesses to meet the ever-changing demands. Let our experience drive your business to success💎💎


💥 Ready To Drive Your Business? 💥


This workshop is limited to 20 participants.

Dates and Time:

Module 1: Tuesday, March 21st 8pm EST

Module 2: Wednesday, March 22nd 8pm EST

Module 3: Tuesday, March 28th 8pm EST

Module 4: Wednesday, March 29th 8pm EST


Just $197 Right Now!

Plus, there's bonuses!

💙 First 10 people to sign up will get a reduced price of $147.

💙 Worksheets and Handouts so that you can continue to evolve your mobile grooming business.

💙 Workshops are recorded for your future use.

You'll also get access to our free Private Community to discuss mobile grooming with other students!

Dehydration In Pets

Remember that plant you received on Valentines’s Day. The one you forgot to water until you noticed the brown leaves. Well, if you caught it quickly, the plant could still thrive but those brown leaves would never recover.  If you let that plant go too long without water, it would not recover and die. That’s dehydration. There is no difference between dehydration between plants and animals.

Dehydration is the loss of normal body fluids including water and electrolytes. The body’s cells are now deficient in the necessary water needed to perform vital functions. Dehydration can cause permanent kidney damage, heatstroke, shock as well as damage the circulatory system. It will also cause organs to shut down. Untreated dehydration can lead to death in a matter of hours.

There are three ways dehydration can occur. There is a reduced fluid intake, an increase in fluid losses or a combination of both.


1. Their water bowls are unclean. Nobody likes to drink dirty water. Or water is not provided for them because the groomer does not want to pet to knock it over and rewet themselves. Personally I would rather re-dry the pet then have to explain to the owner why their pet was taken to the veterinarian. Or worse, why they died in my care. As a mobile groomer, I provide water for the thirsty pet.

2. Stressful events (grooming) and travel (driving to the groomer) can reduce the pet’s desire for water.

3. Dogs and cats require a diet that is 70% moisture. Most dry foods have between 8 and 12% moisture content. If supplemented foods and water do not make up the other 60%, then the pet is living in a state of dehydration. This continual dehydration damages the kidneys. Kidney failure is the number one cause of death in cats and the number two cause for dogs. The basic rule of thumb for water consumption is the takes the pets weight, divide it in half, and convert it to ounces. For example, an 80  pound dog would need 40 ounces of water a day.


1. Overexertion and panting due to heat (hot air dryers) or exercise (dancing on our grooming tables).

2. Medications that cause the pet to urinate frequently such as steroids and antibiotics.

3. Illnesses, diarrhea, vomiting, fevers, large wounds, and burns. To begin with, we should not groom sick or injured pets. In addition, recuperating pets need more fluids than normal.

4. Excessive drooling. This can be a particular breed issue such as Newfies and Mastiffs or an allergic reaction to a grooming product.

5. Kidney disease and diabetic pets are unable to retain fluids effectively and urinate frequently. When discussing the medical history of a pet upon check-in, these are two of the conditions I specifically mention. It’s amazing the number of people who do not equate diabetes with a medical condition.

Young, older, immune-compromised, pregnant and nursing pets are more susceptible to dehydration. Like the tell tale brown leaves of a plant, pets exhibit signs of dehydration. When signs are apparent, it’s important to go to your vet immediately.


  1. Skin loses elasticity. The “pinch test” is a quick way to check for dehydration. Pull up the skin like a tent and let it fall back down. It should return to its original position immediately. This is not an accurate test for obese pets as their skin is already stretched to capacity.
  2. Lethargic or depressed in appearance. This pet looks like it has no zest for life. It will also be accompanied by sunken and/or dull looking eyes.
  3. The gums are dry and sticky to the touch. Even though the heart may be racing, the capillary refill time is slow. You can check capillary refill time by pressing on a pink area of their gums. Normal refill time is two seconds or in the amount of time it takes to say, “capillary refill.” Exercise caution when putting your fingers into a mouth of a pet. Many do not appreciate your concern.
  4. Tremors in back legs.

While physical findings can point to dehydration, it cannot determine the extent. A complete blood count, packed cell volume and total blood protein tests are needed to determine the extent or percentage, cause and check for kidney damage. A complete biochemistry profile is recommended.


  1. Less than 5% is considered mild dehydration. The stretched skin will return to normal quickly. This is not an accurate test on obese pets.
  2. Between 6 and 9%. There is a noticeable delay in skin returning to normal position, eyes can be sunken and the gums dry. This range can cause significant health problems in cats.
  3. Between 10 and 12%. The skin does not return to normal, eyes are very sunken, pulse is weak and the heart rate is accelerated. This will cause significant health problems in dogs and can be fatal in cats.
  4. Between 12 and 15%. This is life threatening for dogs. They will be in shock and most likely unconscious.
  5. 15% is death.

It does not take long for your pet to go from 5% to 15% and any delay in treatment can be fatal.

In mild cases of dehydration you can give the pet fluids by mouth or into the cheek pouch with a syringe. Use Smart Water© or UNFLAVORED Pedialyte© instead of water as either will help to replace lost electrolytes. Do NOT use flavored Pedialyte© or Gatorade© as they contain artificial sugars. Artificial sugars are highly toxic to pets as they cause an unsafe drop in blood pressure. In more serious cases of dehydration, the pet needs immediate veterinarian intervention and treatment. The vet will determine the proper rehydration dosage using IV fluids. This pet will need monitoring at the hospital. The vet will also determine and address the cause leading to dehydration. It bears repeating, untreated dehydration can lead to in a matter of hours.

There are steps to reduce a pet’s risk of dehydration. The first is to educate your clients on dehydration. As a groomer you do not want to begin with the dehydrated pet. While the pet is in your care, provide fresh, clean water and pay attention to the pet for any signs of distress.

Prevention is always better than treatment. Just ask the plant on your counter.