New England Grooming Show And GEAF

New England Grooming Show Is This Weekend!


The Groomers Emergency Assistance Fund (501(3) c IRS registered non-profit) is still receiving applications for those affected by the hurricanes and wildfires. We have given out over $10,000 so far in monetary donations. Plus thousands in products and equipment. 

We could not do this without your help and that of the generous vendors.

But we can only help to the tune of what is in our coffers. 

Help Us Help You

You never know when tragedy could strike your area. 

We have lots going on at the New England Show in Sturbridge, MA.

  1. Have lunch with Ellen Ehrlich on Ellen. Ellen possesses a vast knowledge of information in almost any category for groomers. One on one time with Ellen is invaluable. You must be present at the drawing to win Lunch On Ellen.
  2. We have gift baskets to raffle with some pretty awesome stuff. 
  3. Spirit is ready and willing to share his kisses at the Kissing Booth. He prefers cash. IMG_5345

Come visit us at the GEAF booth to learn more about how we help groomers in need. 


* PS We take cash or make a donation at


Changes In A Pet's Behavior

As groomers, we see client's pets on average every six or so weeks. I feel this is the perfect amount of time to notice something that owners may miss because owners see their pet's everyday.

What may be a minuscule difference in behavior when seen on a daily basis, will appear huge to a groomer who has not seen this pet in weeks. 

Many times a change in behavior is one of the early signs of an underlying medical condition. Early detection means early intervention.

Some examples of change in behavior:

  • Brownie was a sweet, lovely Shih tzu.I could do anything to this boy. On one occasion he was snappy.Very snappy.I called the owners to come pick him up and reschedule him. Brownie's owners informed me that the day before their home was burglarized and the intruders terrorized Brownie. The owners thought a change of scenery with someone he loved would be better than staying at home. Brownie was suffering from PTSD. We stopped grooming and let him just hang out with us while the owners cleaned up the mess at home.The following grooming, he was back to his normal self.
  • The opposite of Brownie was Princess. Princess was a handful. We nicknamed her the "Pterodactyl." She could fly and nail you at the same time. Except for one groom is which she was very complacent. In case you're wondering, I finished that groom. It was the only time in her entire life (15 years) that she was a pleasure to groom. I mentioned it to the owners and they had her vetted. Turned out to be the beginnings of a problem for which she was treated.
  • Casey was also a very good boy for grooming. He was a large golden retriever. He always was very social. So when he looked a little withdraw and cautious around his legs, we told the owners that it wasn't like Casey not to be wagging his tail the entire time he was here. Owners started Casey on some joint supplements and by the next groom he was back to normal.

So, the point is, don't ignore subtle changes in the behavior of the pets we groom.None of these changes in any of these pets were notices by the owners.The longer a health issue goes undiagnosed, the less likely there will be a full recovery.



Online Cats And Products Workshop

Proudly Presents A Back From Trade Shoe Special


If ancient Greece had Facebook, I imagine a conversation such as this would have happened.

Antonia: We shouldn't be using this face lotion. There are studies that say it contains high quantities of lead and could cause serious medical conditions down the line.

Ursula: I've been using it for years. It does a wonderful job of hiding blemishes and I don't see anyone dropping dead after applying it.

At one point it was industry standard to use flea dips. For that, thank the groomers who raised the alarm.

💎 Want To Cut Through All The Noise And Find Out What’s Safe For Cats? 💎

Instead of listening to groomers go back and forth on the subject, what if the information came directly from veterinarians such as Dr. Justine Lee (DVM, DACVECC, DABT- a double board-certified emergency critical care specialist and toxicologist) or Dr. Chris Bessent (Certified in Veterinary Herbology and owner of Herbsmith, Inc.) or Faith Thanas (Aesthetician and co-owner of AromaCat.)

What if we covered: 

🎉 Why cats are physiologically different than dogs.

🎉 Grooming shampoos, conditioner, first aid products, essential oils, cleaners, and calming agents.


Our clients depend on us to keep their pets looking good, while maintaining their safety and well being. 

💎💎 Join Mary Oquendo in this informative, eye opening online workshop! Mary has been an active advocate for pet safety in the professional pet industry since becoming a pet first aid instructor in 2006.💎💎

💥 Don’t Be Ursula 💥

This workshop’s enrollment will not be limited. 

Date: Sunday, August 13th
Time: 6 PM EST

Just $10 Right Now! (That’s right. A coffee and muffin at Starbuck’s)

Can’t attend the live online workshop? No problem. It will be recorded for future use. 


You'll also get access to our free Private Community to discuss cats and grooming products with other students long after the live workshop is over.

Is Your Insurance Coverage Adequate?

I've been following a couple of posts on Facebook from some very unhappy groomers following denied insurance claims.

They are unhappy because they did not have the coverage they thought they did.

We all get a large envelope with pages and pages of our coverage when we sign up and again when we renew our policies. All the experts recommend we read it, but it daunting and written in insuranese. My eyes start to glaze over when I make the attempt.

Instead, I contact my insurance specialist. An insurance specialist is NOT YOUR AGENT. An insurance specialist is your contact person within the insurance company itself, such as Travelers, Hartford, Nationwide, and so forth.

An insurance specialist can walk you through your policy as it appears in their files.

Bottom line is this.

You are only covered as it appears on their end. It doesn't matter what your agent says. If you are mobile and have different policies for vehicle and business, you need to speak with each insurance specialist.

Suggested questions to ask include (but not limited to):

  1. The details of the animal floater. Under what circumstances is this floater enacted. Many non-industry policies only include death, NOT injury. There will also be a dollar amount limit on each occurrence.
  2. The details of your business interruption policy. What are the exclusions? If you are mobile, does it cover when your vehicle is in the shop for a motor vehicle accident.
  3. What are your deductibles?
  4. Do you have full glass coverage? Thats both mobile and shop.
  5. Is there a limit of your equipment?
  6. For mobile groomers, is the full amount of the conversion accounted for?

This phone call will take about 20 minutes of your time and will save you an inordinate amount of grief in the event you make need to make a claim.

Pet Tech Pet CPR, First Aid, and Care in Nashua, NH

Are You Ready To Save The Life Of A Pet?

Did you know according to the American Animal Hospital Association that 25% more pets could have been saved if only one pet first aid technique was applied prior to veterinary treatment!

What if you could learn a set of skills that could help a pet by:

  •  Lessening pain from an injury.
  •  Speed up healing of a wound.
  • Reduce cost of veterinary intervention.
  •  Saving their life.


Pets bring us joy and love to our lives and work. What if you knew how to:

➡️ Perform effective CPR. (Studies have shown that only 10% of pets will survive heart attacks unless proper CPR techniques were applied prior to veterinary intervention.)

➡️ Help a pet that is choking on a toy or treat.

➡️ Wrap a bleeding injury to minimize blood loss and begin the healing process.

➡️ Systemically assess a pet for injuries.

➡️ How to put together a pet first aid kit.

 Finally A Comprehensive, Intensive, Hands-on Workshop For Both Pet Owners and Pet Professionals 

In this Amazing 5 hour workshop taught by 2 of the top pet first aid instructors in the country you will learn these skills:

  • Priorities and Concerns of Emergency Procedures
  •  Restraining and Muzzling
  •  Primary Pet Assessments
  •  CPR
  •  Rescue Breathing
  •  Choking Management
  •  Bleeding, Shock, and Fracture Protocols
  •  Poisonings
  •   Insect and Snake Bites
  •  Heat and Cold Injuries
  •  Seizures
  •   Vitals
  •   Pet First Aid Kits
  •  Snout To Tail Assessments


Everybody will have use of a stuffed demo dog to practice these life saving skills on, as well as receive a handbook for future reference. Let’s not forget the frameable certificate to proudly show off your life saving skills.


  Hi, We are Mary Oquendo and Beth Cristiano! We have been teaching pet first aid to thousands of pet owners and pet professionals across the country for the last decade. Let us give you the skills to save your pets. 

 Ready To Save A Life! 

This workshop is limited to 12 participants.

Date: Sunday, July 16th

Time: 10 am -3 pm

Where: The Classic Pet Parlour, 49 Amherst St, Nashua, NH


Just $125 Right Now!

Updated Client Information Card

This is my client information card. Feel free to copy it, but, of course, change my information to yours.






Home phone__________________________________________________________________________________

Cell Phone___________________________________________________________________________________

Preferred method of contact________________________________________________________________

Name                 Breed             Age       Medical Concerns

  1. ___________________________________________________________________________________
  1. ___________________________________________________________________________________
  1. ___________________________________________________________________________________
  2. ___________________________________________________________________________________

Can your pet have a treat? Yes     No

In the event of a heart attack, I authorize Mary Oquendo of Pawsitively Pretty Mobile Grooming Salon LLC  (circle one) to perform not perform   CPR. I hold Mary Oquendo and Pawsitively Pretty Mobile Grooming Salon LLC harmless for these actions.

Signature and Date

In the event of a medical emergency and I can not be reached, I authorize Mary Oquendo and Pawsitively Pretty Mobile Grooming Salon LLC to bring my pet to the closest available veterinarian for treatment. I allow the veterinarian to treat my pet. I will be financially responsible unless Mary Oquendo and Pawsitively Pretty Mobile Grooming Salon LLC assume responsibility.

Signature and Date


In the event of inclement weather or natural disaster, Mary Oquendo and Pawsitively Pretty Mobile Grooming Salon LLC, is entrusted to use best judgment in caring for my pet and will not be held liable for consequences related to such decisions.

I also authorize Mary Oquendo and Pawsitively Pretty Mobile Grooming Salon LLC to assume guardianship over the following pets in my household until which time I can safely take possession of my pets.


Name and breed of other pets

Signature and Date

Veterinarian and Phone Number

Do you wish to be added to a quarterly newsletter that will have seasonal and safety tips as well as an invitation to a free webinar?

Yes   No

Can I use your pets photo in any marketing material such as Facebook and website?

Yes  No

Bleeding Injury Online Workshop

I can remember my first accident. I was a newbie groomer and sliced the tongue of a golden retriever when he licked (yes, licked) my scissors. After the initial freeze, I handled the bleeding in the best way I knew how. Not something, I would do now, only because I know better today.


Have You Ever Zigged When The Pet Zagged When Scissoring? 


We work with live, moving animals. (Some more than others.)

Accidents happen.

If you've ever:

  •  Quicked a nail.
  •  Cut a pad.
  •  Nicked an ear.
  •  Sliced a tongue.
  •  I could go on. You get the picture.


Attending to bleeding injuries quickly will reduce pain and speed healing!

In this Amazing Workshop, taught by a pet groomer and one of the top pet first aid instructors in the country, you will learn:

🌹 Which products are safe to use for both dogs and cats.

🌹 The five skills to stop bleeding.

🌹 Specifically how to attend to ear and pad injuries.

and more!

 I'm Mary Oquendo! I have been in the pet industry since 1999 and a pet first aid instructor since 2008. I have taught pet first aid classes at local and national pet industry educational conferences. 

💥 Ready To Be Able To Help The Pets In Your Care? 💥

This workshop is limited to 20 participants.

Date: Sunday, June 25th

Time: 6 PM EST

Just $47 Right Now!

Plus, there's bonuses!

💙 Ability to review the recording for future use.

💙 Worksheets and Handouts.

You'll also get access to our free Private Community to discuss bleeding injuries with other students long after the live workshop is over.

Salon Sanitation Online Workshop

 Want To Take The Drudgery Out Of Cleaning Your Salon? 


You love your pet grooming business, but hate cleaning up at the end of the day?

Want to change that!

If you've ever:

🎉 Wondered why other grooming facilities always look clean and sparkly.

🎉 Spent hours cleaning and it still smells funky.

🎉 Just closed the door at night and hoped for the cleaning fairy to come before morning.


Improper cleaning protocols may put your clients, staff, and yourself at risk for cross contamination.

Did you know you could cut your time cleaning by:

️ Instituting routines and checklists.

️ Knowing which products (including natural options) are more effective than others.

️ How to spot a possibly contagious pet and send them home!


 Finally An Easy To Understand Salon Sanitation Workshop 

In this Amazing Workshop, taught by a pet groomer, you will learn:

🌹 4 ways to reduce cross contamination in your facility.

🌹 What are the health concerns you need to be aware of as a groomer.

🌹 How to compare and decide which products to use.

🌹 What are effective natural options.

🌹 How to choose the method and schedule that works best for you.

and more!


 Hi, I'm Mary Oquendo! I have been in the pet industry since 1999. I’m a firm believer in continuing education and evolving my business to meet the ever-changing demands. Ever since I took a field trip to other salons as a student, I realized the importance of a clean shop. 

 Ready To Step Up Your Game? 

This workshop is limited to 20 participants.

Date: Wednesday, May 24th

Time: 8 PM EST

Just $47 Right Now!

Plus, there's bonuses!

💙 Ability to review the recording for future use.

💙 Worksheets and Handouts so that you can continue to evolve your own shop plan.

You'll also get access to our free Private Community to discuss sanitation with other students long after the live workshop is over.

Heatstroke In The Grooming Facility

Once the warmer weather starts, we hear the same story. In some years, it’s seems like we are bombarded with it over and over again during the course of the summer. It starts out like this: A pet that was in the care of a professional groomer has died of heatstroke. In fact, I have yet to go a single year in my professional career without learning another pet has died due to heatstroke at a grooming facility.


Why didn’t these groomers notice that a pet in their care was in distress?

Especially after it was reported in the news yet again. There are several possible reasons that come to mind:

  1. The drying cages were out of the groomer’s field of vision. Out of sight, out of mind. Nobody thinks that a pet is going to die in his or her care. Many cage dryers are located in the back of the shop or even in a separate room.
  2. The groomer did not regularly check on pets while they were drying because they were out of his or her field of vision. Groomers are busy; we are working on a pet on the table, washing a dog, talking to a client, and so forth. Time can get away from us. What seems like five minutes can really be a half hour. And a pet that is just beginning to exhibit signs of heatstroke, a half-hour is too late.
  3. The groomer couldn’t see that the pet was in distress because this pet was out of his or her field of vision. If we don’t notice those immediate signs of heatstroke, it may be too late to reverse them.

Do we see the connection here?

There was no one consistently monitoring the pets while they were exposed to heat with little to no air circulation, as well as no or limited access to drinking water.

They were out of our field of vision.

Heatstroke begins when the pets’ body temperature surpasses 104 degrees. The factors that set the stage for heatstroke is when the temperature in their environment (cage dryer) becomes higher than their body temperature with little or no air circulation (cage), high humidity (heavy panting) and close quarters (cage).

The risk is much higher if groomers cover cages with towels to speed up drying. This is the exact same scenario when people leave their pets in a hot car to go shopping. But that’s another article.

Signs of heatstroke include lethargy, heavy breathing and panting, bright red gums and tongue, vomiting and diarrhea.

Heatstroke can cause shock, respiratory distress, kidney failure, and heart abnormalities among other complications. Damage can become irreversible once their body temperature reaches 106 degrees. Death follows. Let me repeat that: Death follows.

It is imperative that this pet receives medical attention before their body temperature temperature reaches 106 degrees. The only way to prevent heatstroke is with constant monitoring of the drying area. Minutes can make the difference between life, quality of life, and death.

Any pet is susceptible to heatstroke, but puppies and kittens, elderly pets, immune compromised, brachycephalic (dogs with pushed in faces), pregnant, and nursing dogs, as well as all cats are more susceptible to heatstroke.

What can a groomer do if heatstroke occurs?

  1. Remove the pet from the hot environment! Not just turn off the dryers. The ambient air inside the cage is still hot.
  2. Lower the body temperature by wetting with cool water. Put the pet in the tub and turn on lukewarm water. Don’t spray the pet as it may scare them. You can also wet towels and drape them over the pets’ body.
  3. Do not use cold water or ice water. It is counterproductive. It will shock the system and cause a thermal barrier. Cold water closes skin cells. This pet will be unable to cool itself.
  4. Contact a veterinarian for instructions.
  5. Transport to veterinarian as soon as safely possible after following any directions that were given by the veterinarian.


  1. Station an employee in the drying room. This employee can answer phones, return calls, or do some paperwork instead of just sitting there, but the pets will be his or her line of vision.
  2. Set an alarm for every five minutes and have someone check on each pet in the drying room.
  3. Redesign your grooming shop so that all pets are visible at all times while drying.
  4. Table dry all pets. This is not always feasible as some pets are fearful of high velocity dryers to the point of a seizure.

This is a preventable accident. Drying cages are one of our tools. We need to use them responsibly. If a pet dies while in our care, it damages more than your reputation. There is a family who now has to deal with the preventable loss of a beloved family member.

Do You Have A Business Plan?

Hey, hold on a second. Are you thinking of passing by this blog because you don’t think you need a business plan as you:

  • Are not getting a bank loan for startup.
  • Have been in business for a while.
  • Think they are too hard to do.

I mean if God wanted you to know how to write a business plan, someone would write an easy to understand article on it.

A written business plan is more than a means to raise funds for your venture. It is your business’s blueprint. Everything you need to know right at your fingertips. A business plan is an invaluable tool to propel your business ever onwards and upward.

Planning is bringing the future into the present, so you can do something about it now.”- Alan Lakein

My business plan has seven parts to it.

  1. Business Description. What does your business do? How do you deliver it? What makes you qualified? What is your why? This is more than the name of your business and your core service or product. Let the soul of your business shine through.

    My Example:
    Spirited Dog Productions is dedicated to pets. Yours in particular. We educate pet owners and their professionals through Pawsitive Educational Training. We care for your pet’s physical and emotional needs with holistic grooming via Pawsitively Pretty Mobile Grooming. We care for their health and wellbeing by offering Hands And Paws Reiki For All.

It all started with Pawsitively Pretty Mobile Grooming in 2002. Mobile grooming allowed me to have that one on one time with each pet. Pawsitively Pretty offers a holistic and relaxing atmosphere for all pets, while specializing in elderly dogs and cats.

When I couldn’t find information I felt was necessary to grow my business, I took things in my own hands and added Pawsitive Educational Training to my lineup. We offer business and safety programs for the pet professional.

As a nationally recognized innovator and educator within the professional pet industry, I wanted to offer educational opportunities for pet owners to Pawsitive Educational Training as well. I value continuing education and spend hundreds of hours every year learning better ways to serve your pets.

In 2012, I opened Hands And Paws-Reiki For All. As a holistic pet groomer, Advanced Crystal Master, and Reiki Master, I wanted to offer wellness opportunities for your pets that my pets already benefited from.

  1. Products and Services. Detailed descriptions of all your services and products, including what makes them unique. This section should include how you decided on pricing, as well as time spent delivering the product or service? After all, time is money. Does your pricing reflect your operating costs?
  1. Sales and Marketing Strategies. How are you acquiring your clients? This section should detail all forms of marketing, including your website and social media. The most important part is the metrics of past strategies. What worked and what did not. Meaning which strategies netted you clients.
  1. Day-To-Day Operations. What does it take to run your business? Overhead, start up costs, employees, outside support professionals, salary (yours), and end game. Unless you plan on working until the day you die, you must plan for the end of your business. That’s retirement and/or sale of your business. Your business will command a higher price if you can demonstrate its value through documentation, such as yearly updated business plans and tax returns. Your outside business support personnel may include accountants, marketers, lawyers, service repair, insurance agents, coaches, suppliers, and so forth.
  1. Development. While every other section is based on facts, here is where you can dream. What are planning to offer in the future? This holds space for you make those plans.

My future plans for Spirited Dog Productions will focus on introducing a consistent line of recorded and live online workshops geared towards the pet professionals, as well as pet owners.

  1. Financial summary. If you have not started your business, then income is projections based on similar businesses. No detail is too small. Account for every penny. The health of your business depends on your familiarity with your financial summary. Accounting software makes this easier than you think. Income should be separated divided by every thing you sell or offered service. When you track each income stream individually, you can see what is making money and what is not. Are you allocating resources that are not adding to your bottom line? You’ll know that if you track your expenses.
  1. Business Summary. Sums up your business in easy to read bullet points. Most financial institutions, investors, or prospective buyers will read this first before making the decision to read further.

A written (or typed) business plan gives you the tools to make intelligent decisions regarding the future of your business based on real time analysis rather than conjecture and guesswork. It adds measureable value to your business.