The Complete Mobile Groomer Online Workshop

*Hanvey Vans are offering $500 towards the purchase of one of their new vehicles after taking this program. And there are a couple of $147 spots left.

 

💎 Are You Ready To Drive Your Mobile Grooming Business?💎

Mobile grooming is the fastest growing segment in the pet grooming industry! You’ve seen how successful other mobile groomers can be and want to run with the big dogs. You want their knowledge, but don’t know where to start.

Are you stuck in neutral? Want to shift into drive?

Does this sound familiar:

🎉 You’re thinking about dropping a large sum of money on a grooming vehicle and want to hit the ground running.

🎉 Are you making payments on an expensive vehicle and need to get your business up to speed?

🎉 You have an established mobile grooming business, but are looking to grow.

THEN YOU ARE GOING TO LOVE THIS ONLINE WORKSHOP!

Mobile grooming is rewarding and can be profitable right from the start.

Did you know you can:

➡️ Bypass the trials and tribulations of early mobile groomers.

➡️ Experience differing perspectives to choose the right methods for your business.

➡️ Get the tools to effectively run your business.

 

💥 Finally An Easy To Understand Complete Mobile Grooming Workshop 💥

 

In this Amazing 4 Module Workshop, taught by two mobile pet groomers, you will learn:

🌹 Module 1- Know Your Vehicle -The goal of this seminar is to familiarize yourself with your vehicle and work areas, so that you can make decisions based on the wellbeing of yourself as well as your clients

🌹 Module 2- Nuts And Bolts- day to day decisions that work best for your business.

🌹 Module 3- Business Of Being A Mobile Groomer- Make informed business decisions that positively impact your bottom line.

🌹 Module 4- develop the skills you need as an employer. Whether you are a business of 1 or more, you will learn how to make informed decisions about your business's future

and more!

💎💎 Hi, We are Mary Oquendo and Beth Cristiano! We have been mobile groomers since 2002 and have a collective experience of over 30 years in the mobile grooming industry. We are firm believers in continuing education and evolving our businesses to meet the ever-changing demands. Let our experience drive your business to success💎💎

 

💥 Ready To Drive Your Business? 💥

 

This workshop is limited to 20 participants.

Dates and Time:

Module 1: Tuesday, March 21st 8pm EST

Module 2: Wednesday, March 22nd 8pm EST

Module 3: Tuesday, March 28th 8pm EST

Module 4: Wednesday, March 29th 8pm EST

 

Just $197 Right Now!

 

http://bit.ly/Mobile-Groomer

Plus, there's bonuses!

💙 First 10 people to sign up will get a reduced price of $147.

💙 Worksheets and Handouts so that you can continue to evolve your mobile grooming business.

💙 Workshops are recorded for your future use.

You'll also get access to our free Private Community to discuss mobile grooming with other students!

 

http://bit.ly/Mobile-Groomer


Dehydration In Pets

Remember that plant you received on Valentines’s Day. The one you forgot to water until you noticed the brown leaves. Well, if you caught it quickly, the plant could still thrive but those brown leaves would never recover.  If you let that plant go too long without water, it would not recover and die. That’s dehydration. There is no difference between dehydration between plants and animals.

Dehydration is the loss of normal body fluids including water and electrolytes. The body’s cells are now deficient in the necessary water needed to perform vital functions. Dehydration can cause permanent kidney damage, heatstroke, shock as well as damage the circulatory system. It will also cause organs to shut down. Untreated dehydration can lead to death in a matter of hours.

There are three ways dehydration can occur. There is a reduced fluid intake, an increase in fluid losses or a combination of both.

REDUCED FLUID INTAKE 

1. Their water bowls are unclean. Nobody likes to drink dirty water. Or water is not provided for them because the groomer does not want to pet to knock it over and rewet themselves. Personally I would rather re-dry the pet then have to explain to the owner why their pet was taken to the veterinarian. Or worse, why they died in my care. As a mobile groomer, I provide water for the thirsty pet.

2. Stressful events (grooming) and travel (driving to the groomer) can reduce the pet’s desire for water.

3. Dogs and cats require a diet that is 70% moisture. Most dry foods have between 8 and 12% moisture content. If supplemented foods and water do not make up the other 60%, then the pet is living in a state of dehydration. This continual dehydration damages the kidneys. Kidney failure is the number one cause of death in cats and the number two cause for dogs. The basic rule of thumb for water consumption is the takes the pets weight, divide it in half, and convert it to ounces. For example, an 80  pound dog would need 40 ounces of water a day.

INCREASED FLUID LOSSES

1. Overexertion and panting due to heat (hot air dryers) or exercise (dancing on our grooming tables).

2. Medications that cause the pet to urinate frequently such as steroids and antibiotics.

3. Illnesses, diarrhea, vomiting, fevers, large wounds, and burns. To begin with, we should not groom sick or injured pets. In addition, recuperating pets need more fluids than normal.

4. Excessive drooling. This can be a particular breed issue such as Newfies and Mastiffs or an allergic reaction to a grooming product.

5. Kidney disease and diabetic pets are unable to retain fluids effectively and urinate frequently. When discussing the medical history of a pet upon check-in, these are two of the conditions I specifically mention. It’s amazing the number of people who do not equate diabetes with a medical condition.

Young, older, immune-compromised, pregnant and nursing pets are more susceptible to dehydration. Like the tell tale brown leaves of a plant, pets exhibit signs of dehydration. When signs are apparent, it’s important to go to your vet immediately.

SIGNS OF DEHYDRATION

  1. Skin loses elasticity. The “pinch test” is a quick way to check for dehydration. Pull up the skin like a tent and let it fall back down. It should return to its original position immediately. This is not an accurate test for obese pets as their skin is already stretched to capacity.
  2. Lethargic or depressed in appearance. This pet looks like it has no zest for life. It will also be accompanied by sunken and/or dull looking eyes.
  3. The gums are dry and sticky to the touch. Even though the heart may be racing, the capillary refill time is slow. You can check capillary refill time by pressing on a pink area of their gums. Normal refill time is two seconds or in the amount of time it takes to say, “capillary refill.” Exercise caution when putting your fingers into a mouth of a pet. Many do not appreciate your concern.
  4. Tremors in back legs.

While physical findings can point to dehydration, it cannot determine the extent. A complete blood count, packed cell volume and total blood protein tests are needed to determine the extent or percentage, cause and check for kidney damage. A complete biochemistry profile is recommended.

MEASUREMENTS OF DEHYDRATION

  1. Less than 5% is considered mild dehydration. The stretched skin will return to normal quickly. This is not an accurate test on obese pets.
  2. Between 6 and 9%. There is a noticeable delay in skin returning to normal position, eyes can be sunken and the gums dry. This range can cause significant health problems in cats.
  3. Between 10 and 12%. The skin does not return to normal, eyes are very sunken, pulse is weak and the heart rate is accelerated. This will cause significant health problems in dogs and can be fatal in cats.
  4. Between 12 and 15%. This is life threatening for dogs. They will be in shock and most likely unconscious.
  5. 15% is death.

It does not take long for your pet to go from 5% to 15% and any delay in treatment can be fatal.

In mild cases of dehydration you can give the pet fluids by mouth or into the cheek pouch with a syringe. Use Smart Water© or UNFLAVORED Pedialyte© instead of water as either will help to replace lost electrolytes. Do NOT use flavored Pedialyte© or Gatorade© as they contain artificial sugars. Artificial sugars are highly toxic to pets as they cause an unsafe drop in blood pressure. In more serious cases of dehydration, the pet needs immediate veterinarian intervention and treatment. The vet will determine the proper rehydration dosage using IV fluids. This pet will need monitoring at the hospital. The vet will also determine and address the cause leading to dehydration. It bears repeating, untreated dehydration can lead to in a matter of hours.

There are steps to reduce a pet’s risk of dehydration. The first is to educate your clients on dehydration. As a groomer you do not want to begin with the dehydrated pet. While the pet is in your care, provide fresh, clean water and pay attention to the pet for any signs of distress.

Prevention is always better than treatment. Just ask the plant on your counter.

 

 

 


Know Who Your Clients Are

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©DepositPhotos, Hasloo

I’m moving. Not only am I moving a service-based business, it’s going from one coast to the other. However, when you’re looking for an entirely new client base, it doesn’t matter if it’s one or several thousand miles away. The question is simply:

Will the area support my business?

The answer lies in who are your clients.

Do you know who they are?

I mean your personal clients. Clients are people who are interested and need your services. Not the general population at large. Marketing can get very expensive when you are trying to reach everyone. That only works for companies with marketing budgets in the millions of dollars.

My budget isn’t, so my clients:

  1. Have problems I can fix. I am a mobile groomer and Reiki Master specializing in elderly pets and cats. The first problem I fix is dirty and disheveled older pets and cats. The second is improving said pet’s wellness with complementary therapies.
  2. See me as a necessity. All my services are provided either in their driveway in my state of the art mobile grooming van or in their home. These clients do not want to take their elderly pets or cats outside their home for services and are willing to pay a higher rate.
  3. Pays me my worth. They understand I am a premium service. When setting pricing, the cost of living for the area is taken into consideration. How much do I need to make to live comfortably? Read the Small Business Agency (SBA) blog. Or this article from Inc. magazine. Here is where some people get hung up charging their worth. I currently live in Danbury, CT. In Danbury alone, there are over 9,000 licensed dogs. That does not include cats. Add in the surrounding towns, and we are upward of 30,000 pets. I can’t groom that many. I only need about 125 of them. When you market to such a small portion of the population, while offering a premium service, you can charge more than the areas’ average.
  4. Within my travel radius. How far are you willing to travel from your home to work? For me, it’s 15 miles. That tightens up my choices quite a bit. If I was willing to open up that radius, my home becomes less important to my business. Income can range widely within any given 30-mile radius. I could service a higher income area while living in a more affordable one.
  5. Other criteria. What personal decisions factor into your business decisions. My personal decisions regarding locations included: pension friendly state, area attractions, weather, and liberal leaning politics.

How do I know if the area will support my business?

There is some work on your part that needs to get done. It begins with demographic research.

  1. Remember all those pesky census bureau questionnaires we filled out? All that information regarding the population of the United States can be found at Census.gov. Everything from age, sex, income, education, and so forth is right at your fingertips.
  2. The Small Business Administration (SBA) makes demographic information available to us as well.
  3. Trade Associations publish demographics particular to their industry. Didn’t know you had a trade association? Here’s a list of them.
  4. Once you have an area in mind, contact the local Chamber Of Commerce. They will have demographic information specific to their coverage area.
  5. Use the SBA’s SizeUp tool to compare yourself to similar businesses in your chosen area. This app is a little dated, however, it still offers valuable insights to other providers in your area.
  6. Before taking the plunge, visit the area and see for yourself if it’s a good move for you and your business.
  7. Are there businesses that I complement or do I fill a void in similar businesses? For myself, complementary would include human wellness such as massage, yoga, health studios and so forth, as well as veterinary offices that do not offer grooming. Similar businesses would be other grooming shops that do not want to groom elderly pets or cats.

While we don’t always get to choose where we live, there are always choices when it comes to our businesses. Better business decisions come when you have more information to work with. And the added bonus of knowing who your clients are is the ability to plan a marketing strategy that will save you thousands in the long run.


New Google Rules

I'm sure many of us can relate to the playground bully.

You're happily swinging away when someone much larger than you decides they want your swing. You could stand your ground, but we know how that plays out.

Think of Google as the very large kid on the playground. You want to play there? Well then, you follow their rules. They have their own browser (Chrome) and it is the search engine. Google averages 3.5 billion searches every day.

Google has instituted 2 new rules.

The first you can thank the porn industry for. 12% of all internet sites are porn related. To "protect" users from fraudulent sites, Google is requiring all websites have a basic SSL (Secure Sockets Layer) certificate. The purpose of this certificate is to provide an extra layer between your computer and any site. It changes http:// to https://. It provides that little lock you see on some websites. 

Without this certificate, anyone visiting your website will get a warning that this site may be unsafe. That will drastically reduce the number of people going to your site.

This rules is already in effect. If you're not sure you really need to bother with this. Head over to the Chrome browser and put your website in the search bar. That is how you're site will appear to potential clients.

My recommendation is to have your host provider install this certificate. It should run you anywhere from $10-30 a year. DO NOT USE cheaper third party software. 

And don't forget to to have your provider do a 301 redirect as well. The certificate is meaningless with a 301 redirect. If you don't know what it is, then don't attempt on your own.

The second is only important if you have a pop-up on your site. A pop-up encourages people to sign up for your newsletter. If they consider your pop up intrusive, then they will blacklist your site for mobile applications. Pop-up dimensions can appear much larger on mobile devices. If you are uncertain if your pop-up is annoying Google, visit your website from your phone. If it appears quickly or takes up the screen, then its intrusive and you need to fix that. If you don't know how, contact your pop-up provider.

Google is the search engine of choice by billions of users. Don't reduce the likelihood of potential clients even finding your site. These are pretty easy changes to make. If you think this is beyond your capabilities, then let your website hosting company do it for you.

 

 

 

 


Wesley And The Snake

 

Wesley was always one of my favorite golden retriever’s, as he loved to take a bath. Whenever I arrived, I would have to step back after opening the door so I wouldn’t get knocked to the ground when Wesley rushed into the van.

One day after I finished Wesley and gave him his treat, I waited in their kitchen for mom to pay me. Wesley settled down a couple of feet away from their kitchen table. A minute later, Wesley picked up his treat and went into the living room with it.

I was still waiting when the 10 year-old son walks past me, sighs very heavily, and calls out to his dad. “Dad, there’s another snake in the kitchen. “ And then just continues walking away.

I’m standing there frozen in place in the kitchen with the snake. I left my glasses in the van, so I’m blind as well. I don’t dare move because there’s A SNAKE IN THE KITCHEN and I don’t know where it is. All I’m thinking is the kid said another, so this is something that happens on a regular basis and that bum Wesley, took his treat and abandoned me with the snake in the kitchen.

I got up the courage to look at the kitchen table as I suspected that Wesley was no fool and had no plans to share his treat with a snake. And there it was, not 5 feet from me. Just curled up being a snake.

Dad comes running over with a bucket, scoops up the snake, tells me the cats keep bringing them into the house and not to tell his wife.

Three months later they moved about 500 miles away. Which sounds like how I would react to finding a snake in my house. While I would miss the traitorous Wesley, I wouldn’t have to worry about standing next to snakes in their kitchen anymore.

That’s not the end of the story. About a year later, a current client bought the house from the person Wesley’s family sold it to.

They also moved about two years later.


Winter Safety Tips 2016

 

It's that time of year again. 

Car Safety

Watch for antifreeze leaks. Its sweet taste attracts dogs and cats, very poisonous, and the bright green color is a DEAD giveaway. It cleans up easily with soap and water.

Outdoor cats looking for warmth frequently sleep on car engines. Banging loudly on the hood before starting your engine should rouse them.

Leaving your pet in your car while you shop at the mall is like leaving them in a refrigerator. The car retains the cold and your pet could suffer from hypothermia. A great way to gauge the interior temperature of your vehicle is with a thermometer window cling. It tells you what the interior temperature of your vehicle is.  On the flip side, you do not want to leave them in the car with the engine idling, as it is easy enough for an excited dog to move the gear shift from park to drive or reverse.

The Great Outdoors

Animals that spend a lot of time outside need more food. In particular, a higher protein diet is required.

The very young and the very old have little tolerance for the cold weather. Provide them with outerwear for both body and feet.

According to the ASPCA, more dogs are lost during snowstorms than at any other time. They can lose their scent, become disoriented and lost. Remember, a well-identified dog has a greater chance of returning home.

Use pet safe ice melt. When that is not possible, or you are unsure of what is being used; wash their feet BEFORE they get a chance to lick them.

Indoors

Insects will be coming into our homes for the winter. Watch for spider and insect bites and familiarize yourself with the signs of anaphylactic shock. Insect traps are baited with something tasty, so keep them out of your pet's reach.

 

The Holiday Season is in full swing.

 

Decorations

The most common holiday plant is the poinsettia. It is toxic. Keep it out of reach of your pets. Both Pet Poison Helpline (www.petpoisonhelpline.com) and the ASPCA (www.aspca.org) has a database of toxic plants and phone apps.

Chewing on electrical cords can cause cardiac arrest. Tripping on electrical cords can cause broken body parts and sudden blunt force trauma. (OK, maybe more of an issue for me.) Dogs chasing after something have been known to be dragging a Christmas tree behind them after a cord was snagged on a paw.

Glass ornaments pose a problem for those pets that confuse them with tennis balls.

Garland and tinsel is a particular problem for cats. Remember; never pull it out of your cat, as there may be an ornament hook at the other end.

Pine water is poisonous to pets. Fertilizers and pesticides will leach out into the water bowl.

Holiday Food and Drinks

Alcoholic beverages can cause intoxication, coma and death.

Coffee, tea and other caffeine products contain theobromine. It is toxic and affects the cardio and nervous systems.

Ham, fat trimmings and turkey skin can cause pancreatitis.

Cooked bones can cause intestinal obstruction and lacerations of the digestive system.

 Stuffings may contain sage, onions, mushrooms and raisins.

Too many sweets can cause obesity and diabetes. Artificial sugars cause a fatal drop in blood sugar, especially xylitol.

Holiday snack trays may contain macadamia nuts and grapes.

Chocolate contains theobromine.

A list of the most common people foods that cause problems for pets is found at both Pet Poison Helpline and the ASPCA’s website.

TIP: Broccoli can cause digestive upset and VERY gassy pets. You may want to keep that to a minimum unless you want your guests running for cover. Of course, if your guests have overstayed their welcome, then broccoli is the way to go.

You also want to provide your pets with a quiet place during the holiday parties. Even small gatherings can be stressful for them.

Cold Injuries

Cold injuries are caused by extreme or prolonged exposure to low temperatures. The most common areas affected are the tail, ears, paws and scrotum. A snout to tail assessment is always a good idea after coming in from the outdoors. Check for ice and salt in the pads and for any signs of frostbite or hypothermia.

The skin can become swollen, red and very painful. In later stages, it can become hard and pale. Additional signs of frostbite and hypothermia include shivering, slow or shallow breathing, lethargy, decreased heart rate and gums either pale or bluish in color.

If you suspect frostbite or hypothermia, you should first make sure the pet is out of the cold. DO NOT RUB THE AFFECTED AREA. The frozen ice crystals in the skin can lacerate the skin cells. Contact your vet for rewarming instructions. This is very important so that you can prevent further pain, stave off infection and minimize the possible tissue damage.

I hope everyone has a wonderful and safe holiday season.

©Mary Oquendo www.maryoquendo.com


Swat Team Vs. Groomer

I was working at a corporate store and we had just lost our store manager.

He quit. Imagine that. The store was having a hard time replacing him. And as a result they kept revolving other store managers to cover my store.

Every single day the store alarms would go off. 

Every Single Day. 

Apparently upper management didn't trust their own managers and would change the alarm codes on a daily basis. It was a running joke between the stores. 

One morning, the store manager du jour and myself were chit chatting while he tried several different codes to shut off the alarm when the phone rang.

I picked it up and the voice at the other end said: "This is the Brookfield Police Department, please exit the building."

I thought it was a joke. Many of the groomers in other shops were fully aware of what was going on and it was not usual for us to play jokes on each other. 

I told the store manager what the caller had said.

So, we both giggled and raised our arms as if we were being held up.

The next thing we know, 6 police cars come flying into the parking lot, there are cops outside the building with guns drawn, and one of them has a bullhorn. I would not have been surprised if the swat team came rappelling down the side of the building.

Depositphotos_21863681_s-2015

©depositphotos, londondeposit

Needless to say, they were not amused with us. They let us know they were not amused, but didn't feel like doing the paperwork involved with hauling our butts down to the station. And as Brookfield is a pretty quiet town, they had bragging rights amongst the other small town area cops. After, we profusely begged forgiveness, they went on their merry way. 

On a positive note, corporate stopped changing the store alarm code. 

 

 

 

 


Maximum Schnauzer

My name is Mac Beth and contrary to popular opinion, I am not a miniature schnauzer. I am maximum schnauzer. That’s right, I am ALL schnauzer.

Miniature my ass.

 

Depositphotos_6280498_s-2015

©DepositPhotos, FotoJagodka

I understand that my nemesis, the groomer, is coming today. Oh, they use code words like “Mary” and “Thank God”, but I know what she really is. She rings the bell and is all kissy and “how’s my boy”, but as soon as I am in her mobile grooming van, the instruments of torture come out. The comb. The brush. The shampoo.

Well, I’m ready for her!

9:00 am rolls around and I hear the van. Time for my game face. Nuts, its just some kids. I’ll leave my game face on in case they want to touch me.

9:15 am and I hear the van. Now, I’m really pissed. Boy, she’s going to get what for. Stupid kids touching me. Oh no! More kids. I’m going upstairs.

9:30 am and again I hear the van. About time. Some nerve keeping me waiting. Are you kidding me? More kids and is that THE GIRL??!! Oh no, Oh no, she puts makeup and clothes on me like I’m some sort of doll. Hide! Hide! Hide!

9:45 am and I hear the van. Please be the groomer, please be the groomer, please be the groomer. Yay! It’s mary. Everybody out of my way. Can’t you see the groomer is here. Later for you.

*Groomers note- This was the only time Mac Beth jumped in my arms, gave me a kiss, and was a good boy the entire time.


Holistic Pet Grooming

WooHoo! The book is finally available!

HolisticGroomBook-1

 

The book is 138 pages divided into 10 chapters.

 

Chapter 1

It begins with you. 

 

Chapter 2

Making positive changes to your work space.

 

Chapter 3

 All about the animals.

 

 

Chapter 4

Introducing your clients to a new way of doing things.

 

Chapter 5

Equipment and Tools

 

Chapter 6

Products including some recipes courtesy of Chris Pearson.

 

Chapter 7

The business side of things.

 

Chapter 8

 Marketing a holistic grooming service. 

 

Chapter 9

Emergency and disaster planning.

 

Chapter 10

Supporting service providers

 

To but this awesome book for only $20, visit Frank Rowe and Son or Barkleigh.


Finding Neutral Ground- Shaggy

This is the aptly named Shaggy.

 

IMG_4578

Shaggy was fired from his long time groomer because she felt Shaggy had become dangerous. And I applaud her decision. As groomers, I think we sometimes forget that we can refuse service. Shaggy was beyond her control and she recognized it. Instead of performing a service poorly, this groomer chose to focus on her strengths.

One of my strong suits is turning around problem pets. The owner informed me that Shaggy was most problematic with his nails. He is arthritic and an all around grumpy old man.

First groom:

I decided to save Shaggy's nails for last in the hopes that I wouldn't start out the groom riling him up. He needed to be muzzled and fought the entire groom. It felt like Shaggy knew his nails were coming and was on heightened alert the entire time. I used very tasty treats and calming music to no avail with him.

Second groom:

Lets try the nails first and get them over with. That worked even less then the first groom. He was totally unreasonable afterwards and I was just plan tired. It took me longer to do his nails than the rest of the entire grooming  session.

 

Third groom:

I need help with the nails. I had Shaggy's owner help me with the nails in my mobile grooming van. Plan C wasn't working very well either.

I need to find some neutral ground with this dog. That's when it hit me. The original groomer was house call and was working inside the home on Shaggy's turf. The inside of my grooming van is my turf. Neither was neutral ground.

Fourth groom:

I instructed Shaggy's owner to wait outside the van and I would clip Shaggy's nails before he entered my van. And 

Winner Winner Chicken Dinner

Shaggy was wonderful (ish) for the rest of the groom. He is still a grumpy old man. 

IMG_4582

 

It took four attempts to find a solution that worked within Shaggy's parameters. There is a fine line between not giving up and recognizing when you should.