Posted by Christein Sertzel on September 20, 2011 in Building Client Relationships, Canine Massage Therapy & Acuppresure, Ideas for Greener Grooming, Ideas for the Grooming Instructor & Teacher, Owning a Successful Home Based Salon, Pet Stylist Health, Sales & Retailing Strategies, Styling Tips & Techniques | Permalink | TrackBack (0)
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FOR IMMEDIATE RELEASE
JULY 11, 2011
CANINE ACUPOINT iAPP Has The Dog World Barking
Denver, CO.......It isn't often that a new product comes on the market that creates an instant buzz. Or, in this case...instant "bark". But, that's exactly what the exciting new Canine AcuPoint iApp has done. Developed by Tallgrass Publishers, a world renowned publisher of high quality and innovative products for the canine and equine industries, the Canine AcuPoint i-App, has definitely filled a void in the marketplace. Now, quality canine acupressure is more readily available to healthcare practitioners, veterinarians, acupressure/acupuncture practitioners and dog owners.
Canine AcuPoint iApp's photographs and content make it an excellent reference tool. It includes:
· 12 Major Meridian & 2 Extraordinary Vessel Charts
· Key Acupoints for each meridian
· Location, energetics and function of acupoints
· Major Acupoint Classifications, PLUS...
· 15 Specific Canine Acupressure Sessions!
People from all over have been buying the iApp - here are some of their reviews:
"Awesome! Thank you for putting out Canine AcuPoints, I'm using it all the time, it is the best."
- Tania Costa, Canine Physical Therapist, Toronto, Canada
"Just what I needed to take with me to my clients. Your AcuPoint iApp is perfect for working in the field. I really appreciate your work."
- Tom Gardner, Canine Acupressure Practitioner, Bend, Oregon
"I downloaded your new Canine iApp and I am so excited to have it. It is going to make a huge difference in how I can help the dogs I work with every day. The photos are really good, very clear. The acupressure sessions are extremely helpful."
- Marcia Nelson, Veterinary Technician, Albuquerque, New Mexico
"Canine AcuPoints is another top-notch product from Tallgrass. Thank you for insisting on excellence!"
- Robert Carrasco, Massage/Acupressure Therapist, Penn Valley, California
Canine AcuPoint iApp, Version 1.0. is available at the Apple App Store for iPhone, iPod Touch, iPad -iOS4.2. The Droid version is coming soon!
Tallgrass Publishers is also the developer of the Equine AcuPoint iApp which helps horse owners and equine industry professionals perform acupressure on their horses.
In the past 5 to 8 years, there has been a growing list more & more pet care professionals & pet owners that have begun to implement aromatherapy into their alternative pet care list. For us as humans, we can clearly see the benefits of aromatherapy, but for our canine counterparts, who cannot directly tell us how they are both physically & emotionally feeling or how they feel about something we are doing for them, a simple and gentle method of supportive care such as aromatherapy, can be greatly beneficial. You can now read of Veterinarians who offer holistic services including aromatherapy and flower essence therapy, Animal Massage Therapists who implement herbal & flower therapies into their care, and pet stylists or groomers who offer these services for a wonderful spa experience for their clients. Aromatherapy is especially important for calming nerves and focusing and directing positive energy, so one can easily see that aromatherapy and herbal therapy has a multitude of applications for your pets, all of which are positive and beneficial.
For canine massage, I have a few blends that I keep on hand for all types of massage, but often I will add a couple of essentials to them or make a simple mix at the massage session. The reason for this is because yes, no massage and no canine are ever exactly the same. More importantly however, I believe that for the most part, massage in itself isn't nearly so much about the essentials used as it is the practitioner properly reading the animal's movement and structure and energy with their eyes and their hands, to read the dog's body like a map and decipher where there are issues and what they are. We have to do this is a fairly short amount of time, with limited explanation from their human counterparts, and if we have traveled to the pet’s home, as a new addition to the pet's living environment this always has them acting differently than they otherwise would. So, we have a lot to overcome to even get to the beginning of a massage session in hopes of having it be a productive one. Essentials can help to bridge these gaps so each session goes smoothly and positively.
Essentials in a carrier oil are not nearly as important to canines as they are with humans because we are not covered in fur and our skin makeup is obviously quite different. So, oil as lubrication of the practitioner's hands can actually be a disadvantage as the animal's natural oils really work best to offer the correct amount of "drag" or resistance of the fingers moving freely through the fur. Too much fluidity can make a practitioner have to work harder to create the right amount of pressure or friction and make a mess of the pet’s coat. Therefore, essentials in their pure form become our tool for setting the very important mood of the dog and our own energy, and not so much a tool for the physical application of a massage.
Essentials do obviously play a role in the animal's receptiveness to the experience and overall willingness at times to receive a massage as well as their perception and therefore their memory imprint of the experience. We have, as professionals, a clear disadvantage that the pets' owners do not: we are a stranger to their daily activities, their daily schedules and their behavior cycles that ebb & flow and make dogs either more or less receptive to massage at different times. So, coming from their owners, educated massage sessions will usually be far more successful at a faster rate as the circle between an owner and their pet is, for obvious reasons, much more relaxed and mutually receptive. Not that we as CCMTs or Aromatherapists do not build a bond with our canine clients, we certainly do, but we would rely more on the ability of essentials to help align the environmental energy and set the outcome of the sessions by way of emotional state. So, with that fact, essentials for us are quite important because they help to align both our moods and secondary responses to the massage session as well as the emotional state of our canine clients. In essence, aromatherapy becomes a bridge of senses and energies between the pet and the caregiver.
For topicals used in massage, there are a few different blends that can be used, and they are both for different types of massage (addressing different care needs) as well as different types of personalities, and a pet owner may have to tweak them a little, nearly every session entered into, because both the dog and yourself might be in a different mood that day. Or that you will be caring for your pet for slightly different care each time, even though you may be working on the same issues for many sessions.
If your Canine Massage Therapist
is caring for your pet, they would likely be implementing aromatics in the same
ways, but along with their licensing and certification, they have applied their
taught medical knowledge to how to use aromatherapy, herbal remedies, and many
other modalities for wellness and treatment of the pet’s physical and emotional
self. As one so compliments the other in terms of overall health, well being
and quality of life.
If your Canine Massage Therapist is caring for your pet, they would likely be implementing aromatics in the same ways, but along with their licensing and certification, they have applied their taught medical knowledge to how to use aromatherapy, herbal remedies, and many other modalities for wellness and treatment of the pet’s physical and emotional self. As one so compliments the other in terms of overall health, well being and quality of life.
~First an Aromatherapist would
address the emotional state of the dog and secondary to that, the physical
~First an Aromatherapist would address the emotional state of the dog and secondary to that, the physical needs.~
Overcoming massage anxiety- for initial meetings or with dogs that are overwhelmingly fearful of new surroundings or experiences:
Please note here that dogs that
are fearful or internally coping with their own reaction mechanisms are much
more harder to have a productive session with. If you think about it, a
dog that is happy and excited to meet you is FAR more receptive to seeing what
you have to offer it in terms of "What have you got that I can have”?,
or “What do you have for me today that I can have fun with"? Basically,
they are much harder to "win over". Here flower and herbal essentials
can help you a lot more on deeper levels than what you would implement to just
calm or relax simple anxiousness or play energy. And they are important to use
whether you are helping your own dogs to overcome certain emotional hurdles, or
for treating physical ailments of your pets. Here are some of those essential blends- addressing first the emotional state and secondly the physical needs of your client.
Please note here that dogs that are fearful or internally coping with their own reaction mechanisms are much more harder to have a productive session with. If you think about it, a dog that is happy and excited to meet you is FAR more receptive to seeing what you have to offer it in terms of "What have you got that I can have”?, or “What do you have for me today that I can have fun with"? Basically, they are much harder to "win over". Here flower and herbal essentials can help you a lot more on deeper levels than what you would implement to just calm or relax simple anxiousness or play energy. And they are important to use whether you are helping your own dogs to overcome certain emotional hurdles, or for treating physical ailments of your pets.
Here are some of those essential blends- addressing first the emotional state and secondly the physical needs of your client.
Relaxing and aligning energy: Chamomile, Bergamot, Ginger, & Geranium.
Calming and supporting: Chamomile, Lavender, Eucalyptus & Clary- sage.
Stronger sedative effect: Lavender, Chamomile, Clove & Frankincense.
And follow up the massage with a neat drop on each cheek of this blend-
Energizing: Rosemary, Lemongrass, Thyme & Basil.
Relaxing the playful dog: Lavender, Chamomile, Vetiver, Clary- sage, Marjoram.
Focusing the excited dog: Geranium, Chamomile, Lavender, Clary- sage.
* There are more but these are
the most important!*
Circulation, anti-inflammatory, muscle tension, muscle fatigue active sports recovery massage: Eucalyptus, Peppermint, Geranium, Rosemary & Clove.
Skin irritations and muscle atrophy due to lack of circulation: (also hot spots if they are not open) Helichrysium, Evening Primrose & Naiouli.
Deep tissue, tendon fatigue and sprains: Ginger, Nutmeg, Clove, Thyme, Vetiver & Black Pepper.
Arthritis and Rheumatoid: Clove, Cinnamon, Ginger, Nutmeg & Black Pepper, Clary- sage, Birch, Rosemary, & Juniper, Frankincense, Marjoram, Chamomile, & Lavender (3 different blends for symptoms from severe to mild).
All over relaxation massage & pathway massage for geriatric pets: Geranium, Clary- sage Lemongrass, Bergamot & Lavender.
~You can see, there are so many
essentials whose properties compliment each other- it is also just as important
to mix oils that are simply pleasing to your personal tastes as this will
affect how you give the massage and therefore the physical benefits for your
~You can see, there are so many essentials whose properties compliment each other- it is also just as important to mix oils that are simply pleasing to your personal tastes as this will affect how you give the massage and therefore the physical benefits for your client.
Suggested reading materials to learn about aromatherapy:
The Complete Book of Essential Oils & Aromatherapy by Valerie Ann WorWood.
Essential Aromatherapy by Susan & Valerie Ann Worwood.
The Aromatherapy Bible by Gill Farrer-Halls.
*Remember to educate yourself thoroughly on any holistic or alternative care methods before working with them with your pet.*
This pillow is the yin to the yang of your warm therapy massage pillow I posted on earlier. Remember that this pillow should be used directly on the skin or fur, and in a period or cycle of no longer than 20 minutes on & off or between heat until there is relief. This pillow is also excellent by itself for treating swelling some sinus problems. Please, as always, remember that I am o NOT giving alternative to medical advice- always see you Dr. first!
Use the other WOOL sock from the pair that you used for your warm pillow and fill it with Jasmine rice as with the other as well. Fill in in the same manner with the same gathered type of herbs (no powdered or fine milled), and roll it well to mix it like the other. To it add these herbs and oils:
Lavender (IF YOU LIKE THIS SCENT!)
Now, mix it well, place it in a plastic bag and leave it in the freezer for at least 2 hours to get it very well chilled- it will hold coolness for quite some time out of the freezer, but will be the most refreshing right out of it.
Remember that as many herbs from this list that you add, the more potent and well rounded in properties your pillow be- if there is any immediate sensitivity- it would probably come from the Peppermint or Spearmint- as these have such strong menthol properties.
This pillow can be used in cycles between warmth for all of your dog massage clients to help with the same ailments- swelling, tension, help with circulation, and muscle/joint mobility- but remember NOT to apply freshly chilled cold pillows to arthritis areas on pets as this COULD cause some aching- instead give the pillow a few minutes to lesson the temp, and apply as usual.
These herbs can also be added to a pouch shaped like an eye mask for a WONDERFUL puffiness and sinus pressure reliever for yourself. It really works- I have tried it!
Using these pillows together- one around your shoulders and one across your face as you recline will give the most interesting and relaxing combination of senses- both exhilarating and calming as well as complete relaxation to your entire upper body. As you use them both, be sure you are in a quiet, calm atmosphere.
The hydrossage or aquassage- however you term and market it, is the easiest and safest form of canine massage therapy to implement into your everyday schedule. It can be a great first step for those interested in, yet unsure about, adding spa type services to their salon, or changing the face of their shop to a spa environment.
With this type of massage there is very little out of pocket cost in order to begin to offer it, and the best first step is to educate one’s self on the benefits for your clients.
Most any dog that is comfortable with a bath can receive this service, and certainly benefit from it. If a pet is extremely frightened during its bath, it may take extra time to condition them for a massage, but it is a valuable tool in bringing them around to the idea that a bath can be a great thing! “It smells good, it feels good, it is relaxing and I feel better after it!” stated one dog when I asked them after their massage. Dogs learn through association and this works here, too!
First you should always talk about this in depth with the client to be sure that there are no existing health issues that warmer bathing temperature or tissue massage may aggravate, and always have your clients read and sign a pre-massage release form. If the pet does have any health concerns, you may want to get the owner’s approval to speak ahead of time with the dog’s vet about medical issues, for safety reasons.
Explain the benefit of this method of massage. It is very superficial, meaning that while it is beneficial, it is not a massage modality that has lasting effects- it does not directly cause increased deep tissue circulation to the treated area. It does not require the pet to be in any different body position that it is not used to being in while at its normal grooming visits. It does not require the groomer any added education in order to successfully and effectively provide this massage, therefore, it is hard to do improperly. It will leave the dog feeling relaxed during and invigorated afterwards. And it does help promote fluid movement in joints, and muscles tension release as it works with warmth and light pulsating pressure to achieve non-invasive release.
So, let’s get started on how you can offer this massage starting as soon as today!
The first tool that you will need to have in place is a proper showerhead. One that you can adjust the water flow and pressure pattern on, and one that you can lock on without having to depress a flow handle. Set this showerhead onto either the “center” or “heavy” spray setting that uses less water in a more pressurized setting- so that you will be able to direct the water onto smaller areas at a time.
The next thing that you can do is to implement some essential oils into the bath time. If you have knowledge of these and choose to add them as well (be sure to figure in this added expense before you determine you hydrossage fee!), only then should you implement using essential oils. If you already have some essences that you like (the pet will feel your relaxation and enjoyment as you bath and this will relax them more), and would be softly scented in this warm and humid situation (very strong essences will be too overwhelming), place a drain stop I your drain, and add just a couple of drops of these to an inch or so of slightly warmer than the normal bath temperature water. Let it steep as you get the pet together to place into the tub.
Place the pet directly into the tub as usual. If you are concerned with ensuring no possible reaction will be had by a sensitive pet to direct contact with the diluted oils (very unlikely), then just use your tub grate to elevate them as you usually would.
Turn on your showerhead to the selected setting, and warm the water to just slightly more warm that your usual bath setting- usually 85-90 degrees Fahrenheit. Warming it too much will certainly overheat your pet, so keep it comfortable for you both. The added warmth does stimulate the muscles to relax and improve superficial circulation- meaning at the fatty tissue level. The light pressure on each area further promotes remedial muscle circulation and relaxation by physically delivering petrissage on a gentle scale. You will want to start by applying your shampoo and conditioner as usual, do not final rinse the pet. You can also apply your “facial” products now to give them time for absorbsion, use extra attention and pressure to the facial muscles and tips of ears as you work the shampoo into a lather, clean the face as usual, and leave it in a lather. When there is shampoo or conditioner still on the pet, you can take the showerhead in hand and, starting at the rear of the dog, and place the water flow directly on the skin of the dog. Use circular strokes- either clockwise or counterclockwise- but as you move down a leg, always work from the top down towards the foot, and from the trunk of the dog forward to the neck. The reason for this is to encourage circulation down the legs to the feet and to save the rinsing of the head for last as this can be a source of stress for some pets and therefore interfere with the full effect of the massage. Rinse the entire dog, using this method. You can spend a few extra minutes on areas like the hips, knees, ankles, shoulders and neck to offer even more relaxation to these points that often need it. Now remove your drain plug and empty the sudsy water.
Fully rinse the pet’s head, ears & face and the last overall body rinse as usual, squeeze the excess water from the coat, wrap them in a towel and you are finished!
It is that simple. Minimal tools are needed, minimal physical activity of the groomer is required, minimal understanding of canine massage techniques is needed, and you can use this to truly benefit your clients and gain added revenue for yourself.
We live in a very hectic world, and we live here with our pets. These pets give us unconditional love, quiet understanding and completion. Very often they give us solace and relief from the obstacles that living can make. How many quiet tears and whispered wishes have I given to the warm, velvety ears of my faithful dog? In turn we give them a part of ourselves that will never be given to another person- that part that can only be understood by the simple and clear soul of an animal. An animal gives love that knows no boundary of language or practical definition. In turn we also take on the responsibility to provide for their every need, even those that they cannot always clearly communicate to us.
With this bustling life that we lead, we also know that more and more the medical and psychological fields are taking the lead in stepping back into the practices of Eastern medicine and more integrated naturalistic modalities of care. The same holds true for our animal counterparts. There is much discussion and much interest, and even discord of opinion, concerning more natural and encompassing care and treatment for animals. Whether when they are suffering or recovering (to restore and make them well again), or as an integral part of everyday life to maintain and benefit their emotional and physical selves.
I do not consider chiropractic care, acupuncture, herbal therapy, Reiki or massage modalities to be alternative medicine, but rather these things as a necessary adjunct to traditional or allopathic veterinary care. All of these modalities and so many more can contribute equally to the whole health and life quality of any pet.
For any person who has suffered in some way and gained relief from their suffering through such other treatments, you will understand first hand that there is much that can be accomplished by utilizing this care for our pets. It is also common knowledge that animals are in touch more than any other with their physicality and are still unable at most times to clearly communicate their pain or ailments. Still, I believe that we all can learn to be in tune with our pets and educate ourselves on ways to communicate and deeply understand their nature and mannerisms. Therefore, we can all take part in delivering as whole and encompassing a care regimen and lifestyle for them as we can make for ourselves. What a great endeavor and satisfying accomplishment- to know that you as a caretaker or owner always provided for, and were mindful of, the needs of your pets.