Celebrating the Season...
No matter what you celebrate in December, chances are many of your customers are celebrating something. Many groomers wonder what, if anything, they should do to "gift" their loyal customers to thank them for their business.
I have two ideas to share. The first one I shamelessly "stole" from Debi Hilley. I had little gift certificates made up and gave them each customer that came in from mid-November until the end of December. They said something like, "To thank you for entrusting your pet in my care, please enjoy $5.00 off of your next grooming in January or February." These were well received and kept my appointment book quite full during a typically slow season.
Another thing I have done is to give a monetary donation to the local humane society or a rescue organization under my business name and dedicated to the pets I groom. My customers were given little cards saying, "To help animals less fortunate than yours, a donation has been made to ___ in your honor." I got a nice response to this, as well.
I hope that these ideas are helpful to you as you thank your customers for their patronage and celebrate the giving season. If you have ideas you would like to share, please leave them in the comment section.
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