Getting The "itch" . . . .
Knowledge Plus Confidence Equals SUCCESS

April Showers Bring . . . . . . . . .

This is the time of year that we see all the dogs that haven’t been groomed since the fall.  These are the dogs that I like to call “birthday dogs”.  They only come once a year and the older they get the less you look forward to seeing them.  This is the busiest time of year for most groom shops.  We are inundated with Labs, Shepherds, Akitas, Goldens, Samoyeds, Huskies, well, you get the picture.  This is your opportunity to educate your clients.  Change those two times a year grooming dogs to six or eight times a year grooms.  The only way you can do that is if you have the tricks of the trade and the knowledge under your belt.  Understanding skin and coat is vital in this industry.  The more knowledgeable you are the more respected you will become in the eyes of your clients.  Our goal as pet care professionals is to get all of our clients on a regular grooming schedule.  Clean skin and coat is healthy skin and coat.  If you are bathing those breeds, putting them in a crate with a dryer and not deshedding them properly I can guarantee you that those dogs will not be back in 5 weeks.  People want to see a difference in what you can do from what they can do at home.  If their dog goes home and is still shedding they will think that it is a waste of money and they can put their dog in a baby pool in the backyard all summer and do the same thing.  However, if they get their dog home and they notice that they don’t have to vacuum for days even weeks you can bet your bottom dollar they will be back and they will be loving it.  My client’s tell me that they know when the dog is due because right around that five week mark they are starting to see tumbleweeds.  Starting to see tumbleweeds at five weeks!  Build your clientele by building your knowledge, learn the tricks of the trade.  Happy clients will bring referrals.  Your business will blossom.  More so than ever in these hard economic times it is crucial to provide a service that can be justified.   If you are having trouble with deshedding those large hairy breeds or having trouble getting a smooth finish on your shavedowns this is the time to educate yourself.  All the information you need is available at your fingertips.  Just click here http://www.jodimurphy.net/products_instructionalseries.htm and get a jump start on Spring.

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