Survey Says

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How do you really know what clients want? Or better yet, how do you know what you’re best clients find important. Ask them. A survey is one of the most underrated, yet powerful tools in a marketing toolkit.

 What Does A Survey Accomplish?

  1. Improves Service By Offering Actionable Insights:Your clients are taking the guesswork out by telling you exactly what they do not like. It identifies your weaknesses so that you can implement the necessary improvements.
  2. Measures Customer Satisfaction: You are able to recognize and capitalize on what makes you special, as well as identify your client advocates. Advocates are those wonderful people that you can get testimonials from.
  3. Increases Customer Retention:You are validating your client’s importance to your business. Your business is telling them that their feelings are valued. Clients who feel important are more likely to stay and tell their friends how awesome you are.
  4. New Ideas for Products and Services: Be on the forefront of new marketing trends by offering what other facilities are not.

Sample 5 question survey:

“I keep my survey short and to the point. I prefer brief, easy answers as opposed to a number ranking. Number rankings do not give the entire story or offer the insight needed to effect real changes. However, written answers may not be filled out without some sort of hold (return of their pet) or small token (inexpensive gift or coupon).” -Mary

  1. What Do You Like Best About My Service? 

By starting out with a positive, it begins on a constructive, rather than a destructive note. Repeated words and phrases can be used for other marketing materials such as websites, ads, and brochures. If it is important to current clients, it will attract future customers. It also identifies those clients that are open to a testimonial.

  1. What Do You Like Least About My Service? 

This identifies where I can improve, particularly if several people mention the same thing. Most of the time it is very specific to the client. They didn’t like the shampoo scent or wanted the rear feathering removed or wondered if there are weekend appointments. All very easily remedied resulting in very happy clients.

  1. What Service Would You Like to See Offered?

This will identify upcoming marketing trends. Even if it is only a handful of people who request a new service, word gets around.

  1. What Products Would You Like to See Offered?

Retailing is very doable in a mobile unit. Check out the section detailing how to add retail.

  1. Any Thoughts on How I Can Improve?

This is rather open ended and a much harder question to answer. While not always filled out, it can offer incredible insight.

It is as easy to hand the survey to the client when I arrive. If the owner will not be home, email the survey along with their appointment and tell them you will pick it up when you arrive. 100% fill out rate is doable.

Surveys can help pinpoint strengths and weaknesses allowing you to make changes that correspond with the direction you want your business to grow in. 

 

Mary is a business, wellness, and safety strategist who specializes in the pet industry. She has contributed to the professional pet industry as a consultant, speaker, writer, and progressive leader.

You can contact Mary by dropping a message or email her at Mary@PawsitivelyPretty.com


Build Your Retirement One Groom At A Time

SF - 3

You aren’t a bad person if you didn’t have three months set aside to cover you during a worldwide pandemic.(The only difference between you and the airlines in 2020 was that you didn’t get a bailout.)
But, unlike the airlines, you can use COVID as a learning experience.


Now that you’re back in business, make it a point to save.
One dog a week is your emergency fund.
Then add one dog each a week for:
🐶Retirement
🐶 Maintenance
🐶 Education
🐶Vacation


You might be thinking, “But, Mary, that was an entire day's worth of work I'm putting to the side and I can't afford to have an entire days off!”


Calm down, grasshopper.


Start with one dog.
Then, when you’re in a better position, add another.
Keep adding dogs until there are five of them playing together happily at the bank waiting to be there to cheer you up when things are looking down again.


Which dog would you start with first?

 

Mary is a business, wellness, and safety strategist who specializes in the pet industry. She has contributed to the professional pet industry as a consultant, speaker, writer, and progressive leader.

You can contact Mary by dropping a message or email her at Mary@PawsitivelyPretty.com


Should You Be A Business Owner

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Should You Be A Business Owner?

In September of 2001, I made my first decisive business decision. I quit my job to start a mobile pet grooming pet business. In 2001, it was a young industry with no success stories. (Yet)

What I had going for me was motivation, excitement, and a willingness to learn.

As I look back over the years, I can identify some traits that contributed to the success of my business. Some of these traits were a natural gift, but many others were a learned skill. Here are my four of my business lessons.

  1. I am responsible for my attitude. Blaming others or circumstances will not solve the problem. Viewing setbacks as an opportunity to find a solution is a necessary business skill. It is easier to act rather than react if I take the time to plan a business manual that outlines policies and procedures with checklists for probable problems. Realize that I will not be everyone’s cup of tea and develop thicker skin when dealing with unhappy clients. When I demonstrate excitement about my business, that positive attitude is infectious. I will not expect those around me to be excited to be my client if they see I am unhappy.
  1. I will make decisions. Right or wrong. Right will propel me forward and wrong will teach a lesson. Remember that roads are littered with dead squirrels who couldn’t make a decision to go or stay. The more you practice making quick, decisive decisions, the better you will get at them. I will take the time to understand my strengths and weaknesses. I will build on my strengths and hire out or learn to circumvent my weaknesses. I understand that I do not have to do everything, delegate responsibility whenever feasible.
  1. This is my business that I have clearly defined visions and goals. Uncertainty is also contagious. If I can’t visualize where I want my business to go, then creativity and imagination dry up. Perseverance is difficult when you don’t know what direction to go in. I will take the time the organize every aspect of my business and make an operating manual. Something that I can refer back to whenever I feel a little stuck and need guidance.
  1. I will operate my business fairly and with integrity, including myself. I will value continuing education and seek help from those more knowledgeable when necessary.

For best results- repeat daily.

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Mary is a business, wellness, and safety strategist who specializes in the pet industry. She has contributed to the professional pet industry as a consultant, speaker, writer, and progressive leader.

You can contact Mary by dropping a message or email her at Mary@PawsitivelyPretty.com