Soak the dog's paw- one at a time if using a soaking tray for about 5 to 10 minutes in warm purified water and a ½ teaspoon of Epsom salts. If you are standing the pup in a tub fill the tub with enough warm water to cover most of the paws but below the top of the foot. Add about 2 Tablespoons of Epsom salts per gallon of water. Allow the pup to soak for about 5 to 10 minutes, depending on their tolerance for standing still!
Lift each paw carefully and gently scrub the paw pads and nails with a nails brush. Remember that dogs have many nerve endings in their feel so they are sensitive and vigorous scrubbing isn't necessary. This is a good time to lift back the hair from the very bed of each nail and address any red stains and oily saebum at the nail base. Many dogs have reddened hair and staining here from oxidized paw and skin oils that have interacted with enzymes in their saliva, causing a rust color and some odor. If you suspect your client may have some definite allergies, either contact allergies or internalized allergies, be sure to get the owner's approval and possibly even speak with their Vet before scrubbing or applying topicals to their feet and bodies as this could aggravate the matter for some dogs. At this time take special notice to see any cracks or breaks in the nails, excess nail growth that could cause sore toes and feet, swelling, hot spots, excessive or "yeasty" odor, cuts or debris attached to the foot hair, etc. Address any issues with the pet's owner when they return unless there is an open cut or sore on the foot, at this point you should stop and call the owner & do not scrub the affected foot.
After the dog's foot soak, lightly squeeze and pat dry the foot and pads. Gently apply and rub well in, a mixture of a few drops of fresh olive oil and pure shea butter into each pad individually especially while they are still lightly damp. You can scent the cream if you like with just a drop or two per ounces of cream with pure essential oils like marigold, myrrh, palmarosa, peppermint, ylang ylang, sandalwood, or of course lavender. Be very careful to study up on the use of essential oils before applying them to any pet for their safety and yours. Rub this cream in softly and with a kneading action to get both good penetration and to massage the pet's foot. If the pet seems excessively tender or sensitive of their feet, a foot massage may not work for them, but you can still try the soak, and always apply an emollient after your soaks to help seal in moisture and treat the freshly sloughed and tender skin.
Creating a nice client display with a nail brush, soaking bowl, pretty towel, a nice jar of your cream and a stoppered bottle of your olive oil (which can also be infused with certain herbs and essences) for your clients to view while offering the service suggestion, will give your new service a focal point to refer to for both you and your client, as well as it allows them to see the products that you will be using and discuss their purpose.