Adding Supportive Servces to Your Salon
November 03, 2010
We would all benefit immensely by being able to increase our salon revenue without having to wear ourselves out with grooming more pets. We know that there is much more to owning a pet than keeping up on their grooming. So why not consider providing more than just grooming for our clients and their pets from our current salon?
There are many services and programs that can be easily added to your pet salon or spa that will require only a little change to your frame of mind and your appointment book. Most all of the care and services you can offer in addition to grooming take less money to add to your business, but they do take time to add to your focus. Dedicating some of your time to learning about and scheduling these services will take you much less time than figuring out how to possibly groom more dogs in your already busy day. You should always know exactly WHY you are offering any service or recommending products and giving advice. This will shine through every time you counsel and talk with pet owners. Or it will be your greatest hindrance in taking yourself and your business to the next level. The worst thing you can do for yourself at any time, and especially when starting to make these changes, is to try to sell things just for profit and to not be able to treat your clientele genuinely and supportively. You should work with the mindset that you are focusing on educating yourself first and sharing that education with great purpose to your career and your livelihood. After all, time is money, learning takes time, and you don’t want to have your new plans and goals undermined by poor planning and not following through.
Remember to network. One of the most important things we should realize is that we cannot do it all. One of the most lucrative and business supportive things we can work on is to create a network of reputable and honest people who can offer the care for our clients that we cannot. Of course, we want to maximize our business opportunity and to not turn clients to others that we could be caring for ourselves. But if there are things your clients needs that you just aren’t able to address, setting their course with someone who can, will still land you in a position of being the go-to person for your clients. They will respect & appreciate your guidance, so they’re still going to value you just as much.
Sources to look at networking with:
Work diligently and proactively to gain several Veterinarian sources that are supportive to your pet care ideals, and supportive to your services as well. I believe strongly in Holism and Integrated Alternative care, so I have worked to find Veterinarians who offer their care with the same basis. I do this because I understand and believe in this as a way of life, and I care for my own pets this way, so it comes natural to look at my client pets this way as well. Networking with like-minded business people can take only help you in your own business. You can also consider that most Vets in turn network for things such as dental care, internal medicine specialties, and surgery specialists, so it is only natural that we could as well.
Other pet care providers:
- Day care or pet sitting
- Pet Walking
- Behavioral Counseling & Training
- Nutrition Counseling
- Local Kennel Clubs and Class Sources- for activities such as agility, earthdog, dock dog, ground work and Canine Good Citizen
- Contacts for living assistance programs such as LABS, Angel On a Leash, or TheraPaws, and for therapy dog programs that offer to train your clients’ dogs
- Food and Supplement Retail (some may have no space for food retail in their salons)
- Extended Pet Supply Retail (this is very important because you want to turn them to people who will advise them on purchases they cannot make with you, and not just sell them things they don’t need)
- Massage or Acupressure, Chiropractic and Supportive Care
- Emergency Vet Care (always have a list of Vet contacts near your salon phone)
- Reputable Breeders
- Rescue and Shelter Organizations
- Pet Hospice Care
- Pet & Owner Bonding & Communication Counseling
- Pet Memorial or Remembrance Services and Grief Support Groups
~Just think, about all of the things “pet” out there, and work to either get your business involved, or have a source of referral for it for your clients.
I say give the extra time, give the extra knowledge, and by all means give that part of yourself that wants to consider those things outside of the average or the norm that a grooming salon offers. We can only add to the longevity of our careers, add to the enjoyment and fulfillment we take from our work, and add to the healthy, happy percentage of well cared for pets in our area. The rewards are immense, and the return comes in ways that are meaningful- not so much just as profit, but the pride and professionalism of our industry as well, and of being part of that positive progression.
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