Ideas for the Grooming Instructor & Teacher

2020 Pet Stylist Invitational!!


This year our trade show has gone fully virtual!

This learning summit offers 2 full days, 16 hours total, of educational classes on Friday, October 17, and Saturday, October 18th, and a full day of livestream grooming competitions  Monday, October 19th, judged by our industry great: Michell Evans!!

There’ll be shopping discount opportunities all weekend long to stock up on supplies before our holiday rush!

Enjoy this final opportunity of the year to invest in yourself and your business all three days for only $99!!

You can register here:


Groomers Are Professional Athletes


Listening to the “Hey, Joe!” Podcast this morning hosted by Paragon pet Grooming School-

This one talked about the variety of ways we physically and emotionally tax our bodies. 

Dr. Matt spoke specifically about lifting dogs. 

....Which got me thinking about how much weight we left with our bodies on average as a groomer....


Here’s a mathematical equation to break it down and quite an eye-opening result!



8 groom dogs total- 5 small breed and 3 medium breed dogs each day=


5 dogs @ 15lbs= 75 lbs each day


3 dogs @40lbs= 120 lbs each day


195lbs lifted each day


X 5 days a week in your work week


975 lbs lifted in a work week

X 250 days a year (at 50 weeks)


That’s a whopping 243,750 pounds lifted in a 5 day, 8 dog each day work week- even with an additional 2 solid weeks vacation off each year (and how many of us either only take 8 small or medium dogs every day, or work more than 5 days a week— or EVER take a 2 week vacation?!) 


That number again: 

243,750 pounds, friends.


The Society of Holistic Pet Stylists

A long time ago I began to feel that I was different.

Be nice! LOL

But seriously, I have always been a little different in my thinking, my outlook on most things, and especially I felt different in that I could never force myself to stay at a job for very long if I wasn't happy doing it. I struggled with leaving things at the door, with doing tasks that I felt didn't have lasting result, with feeling lost in a sea of faces, and most of all with just taking my paycheck and writing the rest off.

But luckily, I eventually found grooming.

Gratefully, I have been able to do a job that I love, and for that it rarely feels like work.

When I began grooming, I noticed right away that everyone worked just a bit differently, and that was rooted deeply in their general personality traits.

I groomed over the years with many, MANY different types of people, but I learned most of all about MYSELF.

I learned what I liked, what I couldn't tolerate, my strengths and weaknesses, to challenge myself to always think outside the box, and to never fear trying something different. I learned more about myself from the dogs I groomed each day than any other aspect of my grooming experiences. How I groomed began to define a very large part of who I was as a person. And to this day, it still does.

It is in honor of the time I've spent just pondering and watching the pets I groom, of the previously unimaginable awe of a pet's unconditional love I have come to know, and of all the wonders an animal can bring to your life, that I still find myself so passionate and overflowing with joy that I find in grooming.

In honor of the lessons I have learned, of how "different" I am so happy to be, that I have worked so hard to try to encourage other groomers and animal lovers to NEVER ignore that little voice inside themselves, and to ALWAYS follow your curiousities... that I have worked to form a new and wonderful association for groomers that may have also always felt "a little different".

Of these honors, I am very grateful and happy to announce,

The Society Of Holistic Pet Stylists.


Our new society promises to be like nothing our industry has ever seen, a breath of fresh air, and a place for all stylists to come together to learn and share and forever change our industry through doing great things.

Together with Mary Oquendo, Barbara Bird, Daryl Connor, Lori Gulling, Sue Palmer and Melissa Jepson, we are creating an entirely new learning format and an entirely new opportunity in skill sets for the grooming industry.

Please visit our website for more information, or contact me directly with your interest! or




Understanding the Double Coat

Below is a simple chart showing the growth stages of the canine double coat; one with a dense guard coat to undercoat ratio.

This is a handy chart to have on hand when relating to clients the importance of keeping up their double coated breed. It diagrams how a coat works either for or against the dog's well being and comfort.

Double Coated hair stages

Session with Chris Sertzel on GroomerTALK LIVE!

Bio pic

Hello everyone!

Be sure to listen and call in for my LIVE session for's GroomerTALK!

This session will be on August 12th, 7PM EST.

Please call in with any questions you can come up with about things like skin and coat issues, offering supportive and spa type services, questions about competition grooming, or anything you can think of that might help you out! Its sure to be a fun and interesting broadcast!

Beginner Grooming Course Itinerary

  As a first time groomer training a student- some groomers have told me they don't know where exactly to start!  This is an overview of the very beginning classes that I go through with my students that are starting out at beginner level. Now, of course you would have to allow for individual progress and ability so there is no set amount of time to go over this info- it is up to you and your student. And remember, that this is not legal advice or part of an accredited school itinerary, it is just an example for you to draw ideas from. Good luck teaching!



    Basic Beginner

Introduction Schedule

Week(s) ________:

1.     Canine History

2.     Canine Anatomy

a.      Skeletal

b.     Muscular

c.     Joints & Ligaments

d.     Neurological

e.      Superficial Landmarks and Defining Characteristics

f. Physical Compositions and its Effects on Performance and Ability

3.     Understanding Some Canine Behavior

4.     Reading Body Signals & Language

5.     Understanding and Reading Fear Aggression

6.     Determining Reactions and Their Sources

7.     Our Purposeful Body Language and Safety Procedures

8.     Restraint and Holds for Fearful and or Aggressive Dogs

9.     When to Say When and How to Talk to Clients            



1.     Grooming tool refresher

(covers some different models, ergonomic design, quality tips, product recommendations, fitting tools to your hands, etc.)

q       Brushes

q       Combs

q       Nail clipper & styptic

q       Ear cleaner & powder

q       Hemos

q       Clippers

q       Clipper blades

q       Scissors

q       Servicing your tools

q       Sanitizing your tools

2.     Shampoo & conditioner 101

q       Shampoo types

q       Conditioner types

q       Coat conditioner sprays

q       Detangling sprays

q       Topical skin care & ingredients

3.     Nail clipping & holding the foot

4.     Effective Holding and Support Methods

5.     Ear cleaning & plucking and body language

q       Ear canal diagram

q       Ear cleaning solution & ear powder ingredients


q       Prebath work

q       Identifying skin problems and product usage

q       Bathing Techniques and Body Language

q       Drying techniques & using products

q       Brushing techniques

q       Understanding body language and implementation

-         TEST-


q       Prebath

q       Identifying skin problems & over brushing cautions

q       Undercoat removal procedures & product usage

q       Dematting procedure & product usage

q       Deep brushing & blower usage w\ product usage

q       Bathing & drying techniques

q       Thinner shear usage

q       Sanitary clipping & finish work


8.     Checking clients in

q       Understanding terms & theory of 5

q       Evaluating coat, skin and body language: recommending services

q       Discussing any medical issues

q       Determining services & selling them

q       Understanding and covering your service disclaimers

9.     Checking clients out

q       Explaining procedures & charges

q       Charging for your work

q       Personalizing your work & building return clients

10. Time management & taking breaks

11.  Caring for your physical\mental self